AS1, a new football representation agency, has emerged from the strategic acquisition of MRP. Positionumber, Football Division Worldwide, Nomi Sports and Promoesport with the backing of the investment fund Bruin Capital. The agency will offer an unprecedented level of service in the football industry, combining the experience and resources of four leading agencies. Our commitment to excellence and dedication to football has led to this alliance, creating an agency that manages a portfolio of over 300 elite football players.
Backed by Bruin Capital’s resources and industry expertise, AS1 is ready to redefine the standards of football representation, offering holistic support and unparalleled opportunities for its clients, both on and off the field. This support includes contract negotiations, brand development, and comprehensive career management, ensuring clients thrive throughout their careers.
AS1 represents over 300 elite footballers, with a total market value exceeding 700 million euros, according to Transfermarkt. Our roster includes football stars like Luis Díaz (Liverpool FC), Moisés Caicedo (Chelsea FC), Bruno Fernandes (Manchester United), Nuno Mendes (Paris Saint Germain), Gonçalo Inácio (Sporting CP), Piero Hincapié (Bayer Leverkusen), Stephen Eustaquio (FC Porto), Carlos Soler (Paris Saint-Germain), Juanlu Sánchez (Sevilla FC), Axel Witsel (Atlético de Madrid), and coaches such as Rúben Amorim (Manchester United), Vicente Moreno (CA Osasuna) and Javi Gracia (ex Premier League). The trust these high-profile figures place in AS1 underscores our commitment to excellence and our ability to deliver comprehensive career management and strategic guidance.
Ignacio Aguillo has been appointed As1’s Chief Executive Officer and will work directly with Bruin Founder and CEO George Pyne, who is Chairman of the new agency. Ignacio brings extensive experience in the professional sports space through his roles at Atletico Madrid, RC Lens, Parma Calcio and World Padel Tour, to name a few. He also brings over 15 years of investment banking experience. In the role, he will seek to develop As1 into a leading international football agency differentiated by its best-in-class capabilities, resources, and global reach to support the dynamic athletic and entrepreneurial aspirations of today’s elite football players.
AS1 headquarters will be based in London, with offices in Barcelona, Dubai, Lisbon, Madrid, Andorra, Porto, Seville, and Valencia. This global presence allows us to provide unparalleled support and opportunities to our clients across the globe.
With this merger, AS1 positions itself as the seventh largest football representation agencies in the world, becoming the leading agency in LaLiga. Our dominant presence in Spain’s top league enables us to offer unmatched opportunities to our clients to achieve their professional and personal goals.
At AS1, we are dedicated to offering the best possible service and opportunities to our players and coaches, fostering their development in both sporting and personal spheres. Our commitment to transparency, integrity, and ethical practices sets us apart in the industry, positioning AS1 as a trusted partner for those aiming to maximize their potential. With the backing of Bruin Capital, AS1 is set to lead a new paradigm in football representation, setting new benchmarks for success in the global football landscape.
About Bruin Capital
Founded in 2015, Bruin Capital is an operationally focused private equity firm, specializing in global sports. The company has closed more than 40 deals across Technology, Media, Gaming, Advertising, Live Events, Branding, VIP Hospitality, Marketing, and other sectors. The Bruin portfolio includes Box-to-Box Films (Minority investment), Full Swing, FairPlay Media, TGI Sport, Soulsight, Proof of the Pudding, and Engine Shop. Collectively, they operate in 22 countries with 4,000 employees.
